Marketing Muscle Up Show With Richard Toutounji

Richard is joined by Grant Ian Gamble on this episode to talk about the wellness revolution that is hitting the fitness industry. With years of industry expertise and a proven track record, Ian shares his secrets and strategies for transforming struggling fitness clubs into flourishing success stories. 💪

Tune in and gain valuable insights, actionable tips, and insider knowledge as Ian Grant Gamble takes you on a journey towards creating a thriving wellness revolution that will skyrocket your business.🚀💯

In this episode of The Marketing Muscle Up Podcast, our special guest, Pat Farmer, is a Sport Relations Manager and International Running Events expert who uses his passion for running to raise funds for charity. In this episode, Pat shares his journey from charity runner to sports relations manager and his experiences in managing international running events. 🙌

Tune in to discover how Pat's love for running has positively impacted both the fitness industry and charitable organizations.💯

In this episode of Marketing Muscle Up Show, we have Shaun Krenz, founder of the AusFitness Expo, one of the largest fitness expos in Australia. 🙌

As an industry expert, Shaun shares his secrets for bringing the fitness industry together and what's in store for this year's show. 💯

This episode is a must-listen to gain insights from one of the best in the business. Tune in and learn how to elevate your events and make them a success.💪

Looking to grow your fitness business while making a positive impact on the disability community? 💯  

Join us as we chat with Scott Hunt, founder of Fit Your Ability, as he shares his inspiring journey of moving into the disability support sector. Discover how Scott's unique approach to disability fitness can help PTs tap into the last untapped niche in the industry and cater to all abilities. 🙌

Plus if you want to know what it takes to get registered for NDIS, Schott talks us through it. Don't miss out on this opportunity to make a difference and elevate your fitness business! Tune in now.💪🔥

The fitness industry is changing. It’s not just about what you do in the gym anymore—it’s about how you market yourself and your brand. 💯

Do you run a fitness business? Have you ever considered running a challenge for your customers? 🤔

If not, you should. Challenges are one of the easiest ways to get people to try something new and stick with it. They're also an easy way to get people to make meaningful changes in their lives. 💯

Last week, our 2-day Immersive brought the best fitness and wellness businesses together. 💯

The experience was truly inspiring and motivated our marketing ninjas to hit the ground running in 2023. We are so grateful to have had the opportunity to bring everyone together and create an unforgettable experience.💪

In this podcast, Ev & Richard talked about some of their favourite moments from the event including how to bounce forward into 2023 (with Sam Cawthorn) and How to dominate your local area with marketing (from Amanda Bracks) Tune in to hear some of our favorite moments!🙌

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio...

2023 is just around the corner and the fitness industry is buzzing with excitement about the opportunities that lie ahead. 🙌

This coming year is going to be an exciting year for fitness business owners, with new and innovative ways to do marketing. So if you're looking for a new way to scale up your business, make sure you keep your eye on the latest marketing trends in the fitness industry. 💪

This was a special LIVE episode filmed at our COM Marketing Immersive Event. In this podcast, Richard, Barrie, and Justin dug deep into the opportunities 2023 is bringing to the fitness industry. Tune in now.💯

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

Traditionally the fitness industry has been a little male dominated 😀 But women are taking the lead and making their mark as entrepreneurs, innovators, and leaders in this industry. 💯

In this episode, we talk with Rebekah Stratan, founder of RBB Fitness Studio - Australia’s first HIIT-to-the-beat workout experience. She talks about how she built her business from the ground up and shares some tips for women (& men) who are building their own fitness businesses.🙌

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

The way we market our fitness business is always changing. It's important to keep up with new trends and technologies, but it's also important to have longevity in your marketing so that you're not always trying to reinvent the wheel.🙌 

In this podcast, Amanda Bracks shares 3 ways you can have longevity in your fitness marketing and keep it relevant for years to come.💯

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

Have you ever had a bad day? You know, one of those days where everything seems to be going wrong. 

Maybe you're feeling overwhelmed by all the things you have to do, or maybe you're just not feeling yourself. Whatever it is, it can be hard to get anything done when you're feeling like this.❌

 And what happens to your business on days like this when you are the business?🤔 

In this episode, we talk about how to protect your business and keep things running smoothly - even on your worst days.

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

When you're starting a new fitness business, it can be tempting to try to be all things to all people.🙌 

And I know it doesn’t make sense - but it’s true when they say you have to niche down to scale up. It’s one of the most important things you can do to start growing your business. When you have a niche, you know your audience and what they want. And when you know your audience, everything else is easier: from marketing to product development to customer service.💯

So if you're looking for an edge over your competitors, don't overlook niche down and scale up as a key part of your strategy. Tune in now!💪

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

You're in the fitness business industry, and you've been doing it for a while. You've gotten to where you are, but now you're asking yourself: 

"What's my next move?" 

"How do I stay current in the era of fitness business game?" 

The truth is, it's not easy to stay on top of everything that's happening in your industry. But it's also not impossible. 🙌 

In this episode, Kate Mackie, owner of Run It By Kate, shares how she was able to 3-4x her business within 2 years despite the presence of COVID during its peak in Melbourne.💯 

She also talks about her journey to success and how it's possible for anyone.💪

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

You want to grow your business. You know you need a solid strategy, but you don't know where to start. You see all these Tik Tok Reels that promise to help you, but is it all just hype? 🤔 

You're not alone. Many businesses are caught up in the frenzy of the Tik Tok Reel craze, and they end up falling into the same trap: They get so focused on short-term tactics and hacks that they lose sight of what's really important—their long-term growth. ❌ 

In this podcast episode, we're going to talk about why relying on TikTok tactics can actually destroy your business growth and how to avoid this pitfall. Tune in!💯

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

When you're writing sales copy, there are a few key things to keep in mind. Don't think of your copy as a bunch of words—think of it as a conversation.🙌 

The best copy isn't just about selling your product, it's also about selling the idea that you're on the same page as your reader. You're both on the same team, and you're both trying to make something happen. Your reader wants to believe in your product and what it can do for them, and they want to believe in YOU because they know that if they work with you, they'll be working with someone who understands what they need.💯 

So how do we write copy that sells? Tune in to learn our top 3 tips 💪

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

As a fitness business owner, it's easy to get trapped in a cycle of work, sleep, repeat. If you're feeling overwhelmed by everything going on, don't worry! It's normal. As a business owner, if you're overbooked, that's a good thing! 🙌 

But sometimes it can feel like there's just too much to do and not enough time to get it all done. That's when it's important to remember that taking care of yourself is part of being a great business owner.💪 

Tune in to learn top tips on how to handle burnout and keep your business moving forward.💯

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

If you want to get attention right now on Instagram, Reels are where it’s at. 💯

But how long do you have to spend creating 60 second videos that are here today and gone tomorrow? ❌

In this episode of the podcast, Ev & Rich talk about the four reel types that are getting the most attention right now. 🙌

And surprisingly they are all EASY to create (don’t worry no dancing required). Tune in to become a Reel MASTER! 💪

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

Selling a fitness business is no small feat—it's not something to do lightly. But if you're ready to move on, or if you want to grow your business and sell it in the future, there are a few things to keep in mind before you start looking for buyers.🙌 

So, what do you need to do when you're ready to sell your fitness business?🤔 

In this podcast, we'll talk about all the steps you need to take in order to make sure that your business is worth as much as it possibly can be before it goes on the market. Tune in to learn more!💯

PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 

It's the question that everyone who works in personal training asks themselves: is longevity possible? If you're a personal trainer, you know that the job is one of the most rewarding—and challenging—of careers. 💪

It's rewarding because there's nothing like seeing your clients achieve their goals and improve their health. It's challenging because you're on your feet all day, you have to keep up with the latest research in the field, and your schedule is never-ending. In addition to all this, you also have to constantly stay motivated, enthusiastic, and excited about what you do. 🙌

And if you're not careful, burnout can set in quickly. What's worse? Sometimes it takes months or even years before you realize how burnt out you are. And that can be devastating! You should never let yourself get to that point! There are simple tips to avoid the pitfall of burnout and loss of passion as a personal trainer.

In this podcast, learn how to you can make longevity possible for you as a personal trainer. Listen as we talked about the importance of taking some time out for yourself, maintaining your enthusiasm for the work, and setting realistic goals.  💯

I'm sure you've been there. You're scrolling through your Facebook feed on a lazy Saturday morning, and before you know it, two hours have gone by, or maybe more.   A lot is happening in social media, and no one can escape; let's admit we are always hooked on it. Do we need to worry about it? Does it affect our daily productivity? And how to beat it? In this video, We talk about why I deleted Facebook from my phone on the weekends and how to help me beat it.   Watch the video on how to utilise and beat Facebook.  

Show Notes

So, what is it like finding a powerhouse team for your fitness studio business?⚡

This week's guest on the podcast is Owen Bowling, Co-Founder and CEO of The Wellness Program, an A.I. fitness technology company helping gyms engage and support their members.

Owen is a fitness & technology entrepreneur creating solutions to help the fitness industry attract, engage, convert and serve more people.

Tune in as Richard and Owen talk about how Coach Welly, Owen's fitness app, which is a personalised AI coach that fitness business owners can use in their gym, studio or PT business.

Richard hasn't been consistent in posting in social media. But let's not bore you with the reasons. In the end, consistency is the name of the game. 

In this episode, Richard talks about why it's important to be consistent no matter what. 

This week's guest on the podcast is Jackson Millan, wealth coach and author of the international best selling book ‘Enjoy The Journey: Creating Wealth & Living The Life You Desire.

Jackson has spent the last 15 years dominating the wealth and business strategy space having worked with over 1,000 clients to help them build over $1.5b in combined wealth. Jackson has personally scaled multiple 7 figure businesses and has helped many of his clients do the same.

Tune in as Richard and Jackson talk all about growing your wealth as a fitness business owner and some action steps on how to future proof their business.

Keeping your business running smoothly is all about getting things done and having a plan for each day. In this episode, Rich and Ev share productivity tools they personally use to help you organize your time as a fitness business owner so you can focus on what's most important.

In this episode of the podcast, Richard chats with Ev and they talk about tips to help you expand your marketing efforts more effectively.

If you find yourself overwhelmed with marketing tasks and can't seem to get to your goals, this episode is great for you. Have a listen.